The National Association of Nigerian Travel Agencies (NANTA) has elected Prince Adewale Adegoke Dada, popularly known as The Good, as the association’s new South West Public Relations Officer (PRO).
The development, according to the association, signaled a renewed focus on strategic communication and industry visibility following the emergence of
Dada, while addressing newsmen shortly after his victory during the exercise, described his election as a mandate for institutional growth rather than personal achievement.
The new image maker of the association explained that members are seeking stronger visibility, clearer communication structures, and more deliberate brand positioning for the association.
He outlined an ambitious first-90-day agenda aimed at repositioning NANTA’s public engagement and strengthening its voice within Nigeria’s travel ecosystem.
According to him, the immediate priorities include establishing structured media engagement channels, expanding the association’s digital presence, and launching a national awareness campaign to spotlight the value and professionalism of NANTA members.
Dada also revealed plans to introduce a crisis communication framework to ensure the association responds swiftly and coherently to industry issues, alongside a regular “Voice of NANTA” update designed to keep stakeholders informed on trends, policies, and opportunities.
He emphasized that the association intends to take a leadership role in shaping conversations around travel and tourism in Nigeria, stressing that communication under his tenure will be proactive, professional, and strategic.
In an internal message to members following the announcement, Dada expressed appreciation for the trust placed in him, assuring them that his office will be guided by professionalism, accessibility, and accountability.
He noted that members should expect to see structured communication initiatives roll out in the coming weeks, all geared toward strengthening NANTA’s collective brand and amplifying its voice across the industry.
Industry stakeholders say the outlined strategy signals a more coordinated approach to advocacy and public engagement for the association, particularly at a time when Nigeria’s travel sector continues to evolve.
With the new communication roadmap, expectations are high that NANTA will not only increase its visibility but also play a more influential role in shaping policy conversations and public perception of the travel industry.
